Investment strategy

Theory: Forget the market (up or down)... cost averaging great companies over a sustained period of time will produce great results.

Action: Buy 100 shares of Amazon ($AMZN) and Netflix ($NFLX) on the first of each month for the next 10 years. (starting September 1st 2010 -- September 1st 2020)

Jeff Bezos and Reed Hastings are great entrepreneurs. They are on the right side of the macro shift towards digital consumption and commerce; well capitalized, and haven't enjoyed the spotlight Steve Jobs or Eric Schmidt have.

I am long digital. I am long great products. I am long great leaders.
Below is a chart looking at the past 10yrs.

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