Big Opportunity (sorting data)

"The average person today receives more information on a daily basis, than the average person received in a lifetime in 1900" "The average person gets 1 interruption every 8 minutes" **
I've written about this issue before...but the problem (aka opportunity) still exists.One of the consequences of technology becoming cheaper, easier to use and more widely adopted is information overload. Trying to keep up with my RSS reader, Facebook newsfeed, twitter stream and email inbox is overwhelming and painful. Add in eating three meals a day, working out, holding a day job, spending time with family and watching Charlie Rose...there are not enough hours in the day. The New York Times recently wrote a piece titled: Serendipity, Lost in the Digital Deluge which discusses Facebook and twitter "spewing a stream of suggestions about what to read, hear, see and do."The good news, it looks like engineers are starting to attack this problem.Recently, Hilary Mason (led scientist at Bitly) built her own application called Email Classifier- that creates a layer on top of her Gmail that sorts by importance. And Gmail just released a similar feature called "Priority Inbox" that uses machine-learing technologies to surface your most important messages at the top of your inbox.But I think we have a long way to go. Email is just the first "stream" to fix.
My hunch is the people who figure out ways to reduce noise and effectively sort data will win big.





