In its detailed report, comScore also revealed both interesting and promising insight into the social consumer and their spending habits. We are officially entering an era of social shopping, where individuals influence and are influenced by their peers within traditional social networks and a new genre of group buying or social commerce networks. Services such as Groupon, This Next, LivingSocial, ViewPoints and Milo represent what comScore dubs as Social Retail 2.0. At the very least, these networks, in addition to social powerhouses Twitter and Facebook as well as location-based content and connectivity networks such as Yelp and FourSquare represent the need for brands to think beyond their domains in order to connect their products and services to consumers where their attention and interest is focused.

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